Marketing and PR

Online Reputation Management And Choosing The Right Partner

Online Reputation Management And Choosing The Right Partner

Building a positive reputation for a business can take a lot of hard work; the owner must offer consistently high levels of customer service and great quality products over the course of several years. However, the reality is that it only takes a few careless, negative comments

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5 Essential Twitter Marketing Strategies For Your Business

Marketing on Twitter has great benefits for most types of businesses. Twitter has the potential to improve your sales, harness your level of creativity as well as make your business grow. A few of the essential marketing strategies below can be implemented to effectively promote your business

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How To Get “Socially Inspired” For Your PPC

Facebook, Twitter, LinkedIn, and Google+…these are just some of the better known social networks today. We mainly use these and other social networking sites as a means to connect and interact with various people across the world. It is for this very reason that search engine marketing,

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6 Low Cost Ways To Advertise Your Small Business

Small businesses are in a precarious position. They do not have the same capital that their larger competitors, and this causes them to lag in attracting new customers to boost their sales. Their advertising budget is not in the range of other companies, but there are effective

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5 (late) Business New Years Resolutions We Should Be Keeping

5 (late) Business New Years Resolutions We Should Be Keeping

  The Christmas festivities are well behind us and now, at the start of the year, our focus is on keeping those New Years Resolutions. Whether you believe in them or not (I believe in the ones I can keep), now might be a good time to

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Video: The Future of the Internet

Video: The Future of the Internet

Video:  Digital Life: Today & Tomorrow courtesy of Neo Labels. This video is their predictions for the future of the Internet. It remains to be seen how accurate these predictions are.   

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6 Awesome Ways to Make 2012′s Digital Marketing Trends Work for Your Business

6 Awesome Ways to Make 2012′s Digital Marketing Trends Work for Your Business

2012 is set to be a game changer in business in the digital world. You can help your business meet its goals for 2012 by anticipating these changes. These are my digital marketing trends predictions for 2012.  I’ve laid out 6 ways you can dominate the market

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The difference between Marketing, PR, Advertising and Branding

The difference between Marketing, PR, Advertising and Branding

Ever wondered what the difference is between Marketing, PR, Advertising and Branding? These illustrations say more than words ever could…

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Press Release SEO: 7 ways to write an online press release for maximum SEO

Press Release SEO: 7 ways to write an online press release for maximum SEO

Press release SEO is the process of optimizing your press release for maximum exposure online via search engines. As we shift from printed to online press releases, the ability to apply the correct SEO procedures to your online press release becomes vital if your release is to

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Social Media Management: The 6 Best Free Twitter Tools

Social Media Management: The 6 Best Free Twitter Tools

Looking for the best free Twitter tools for your social media management? You’ve come to the right place. As a self-confessed Twitter addict, dealing with the platform everyday for myself as well as for clients, I understand how navigating through Twitter’s many features can easily drain your

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What Happens in the Press Release Process?

What Happens in the Press Release Process?

After reviewing some SEO prices, you may be wondering what happens in the press release process and why it is such a pricey option.  It’s important to remember that press releases are not merely SEO work, though they are often part of a full SEO campaign.  A

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Creative Ways of Approaching SEO and Social Media

Creative Ways of Approaching SEO and Social Media

Creativity is important in online marketing, because the Internet is a tool all about words.  Yes, the emergence of video and audio advertising is troubling, but for the most part, most news stories are still written with an old fashioned typewriter—er, word processor.  Not only is text

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The A-Z of Online Marketing: Part 2

The A-Z of Online Marketing: Part 2

Welcome back.  This is the second installment of our A-Z of online marketing guide to online marketing.  The Internet is a part of our daily lives, but curiously enough,

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Is a Press Release Worth the Money?

Is a Press Release Worth the Money?

Press releases are usually more expensive than regular SEO articles.  This fact is for primarily three reasons:

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The A-Z of online marketing: Part 1

The A-Z of online marketing: Part 1

This is the first of our four part A-Z guide to online marketing. For most of us the internet is part of our everyday lives with

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