Building a positive reputation for a business can take a lot of hard work; the owner must offer consistently high levels of customer service and great quality products over the course of several years.
However, the reality is that it only takes a few careless, negative comments from a former employee, an unhappy customer or a press publication to ruin all of those years of effort. This is why it is essential for those with a business or a public profile to implement a systematic reputation management method.
Essentially, online reputation management functions as a strategic approach to the creation, monitoring and management of the positive reputation of a business or a person. The services of this type of company can be used as a form of pre-emptive protection against any attacks on one’s reputation, but they can also be used after such an attack has occurred, as they can help to repair the damage done to the business or the person’s standing in their industry or community.
One popular method used by reputation management companies when repairing someone’s online reputation is to improve the ranking of positive reviews and comments on the business or person, and help to reduce the page ranking of some of the more negative press. This is achieved by creating websites, and endorsing other websites, which convey the positive features of the business or of the person. The reputation management companies often create micro-sites, which contain the relevant keywords of the industry and use these sites to push down the ranking of websites which may have reviews, articles or comments which are harmful to the reputation of the client.
This is just one example of the many strategies which reputation management companies use to re-build a person’s professional status after any form of negative online press.
How to choose the best reputation management company
Whether you have a thriving business with a great reputation, or one which has already been damaged by negative reviews, you will more than likely need the help of an online reputation management company. For those who have not yet experienced the destructive effects of negative commentary on their business, it is important to realise how fragile one’s professional reputation is, and take steps to protect it.
For business owners who have been the victim of bad press, it is essential to minimise and repair the damage as quickly as possible. There are a number of things to consider before choosing a reputation management company.
1. Identify The Problem
Firstly, you should establish the exact nature of your reputation problem, and decide what results you hope to achieve with the help of a reputation management company. This will help the company you end up hiring, to choose the best course of action for your particular needs.
2. Check Qualifications / Experience
You should also look for a company with experience and expertise in a wide variety of industries. It’s important to use a company which has an in-depth knowledge of reputation creation, protection and management, across different sectors. Every client will have their own set of unique reputation issues and this type of company will have the experience needed, to be able to adapt their services to suit the needs of a client, providing a tailor-made method of reputation management.
3. What Techniques Do They Use
Finally, once you have hired the company, make sure that you have a basic understanding of the techniques which they plan to use to improve your reputation. Although many aspects of their strategies may to be too complex to fully grasp, it is still important to ask questions and get an idea of how the services which are being implemented on your behalf, actually work.